- The Web3 social platform built on the Polygon blockchain is powered by NFTs
- Aave-Launches-Alternative-to-Traditional-Social-Media Protocol designed to allow users to fully own their data
Software development company Aave has launched its Web3 social platform powered by NFTs that aims to be an alternative to traditional social media platforms.
Called Aave-Launches-Alternative-to-Traditional-Social-Media Protocol, the open-source tech stack allows developers to build Web3-powered social media apps, marketplaces and recommendation algorithms.
Social media has remained relatively unchanged over the last decade due in part to user content being owned by a company, Aave CEO Stani Kulechov said in a statement.
“But ultimately, as seen from Elon Musk’s bid to purchase Twitter, people are ready for a better experience than what they’re used to,” he added.
“Ownership over not only the content you create online, but also your profile and social network is long overdue, and empowering users is what Aave-Launches-Alternative-to-Traditional-Social-Media aims to achieve.”
The protocol enables each user’s followers, community and content to be linked to their NFT (non-fungible token) profile — and can be ported into any app powered by Aave-Launches-Alternative-to-Traditional-Social-Media.
Signers of the Aave-Launches-Alternative-to-Traditional-Social-Media open letter will be able to mint their profile to begin interacting with the first protocol-powered apps on Polygon, Aave announced Wednesday. Roughly 50 applications have been built on Aave-Launches-Alternative-to-Traditional-Social-Media so far, spanning social apps to creator monetization tools.
Aave-Launches-Alternative-to-Traditional-Social-Media Protocol created its Twitter account in January, and Aave detailed the protocol’s features the following month. Kulechov had over the past year hinted at an offering that decentralizes social media.
In a Feb. 5 tweet, the CEO predicted that Web3-native social media will “kill” Twitter.
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